Thursday, June 2, 2011
Friday, March 4, 2011
In order to better reach customers and more specifically teenagers, coke is going through the ears. They are using music as to better reach customers in the teen age group as they say this market is where the future is. Teens make up such a large and powerful trend setting group that all marketers want to grab a piece in whatever way they can
Coke is sponsoring a 24 hour event in which they will take the band Maroon 5 and hole them up in a London studio. The band will be connected to the world via web chat and will be able to talk to all their fans while they try and think of a new song. The bands mission is to leave the studio with a new original song able to be bought immediately. Fans are welcome to send in all their ideas and whatever photos they wish to the band while this is going on. Coke hopes to better connect with the teenage market. Event kicks off March 22nd
Coke is sponsoring a 24 hour event in which they will take the band Maroon 5 and hole them up in a London studio. The band will be connected to the world via web chat and will be able to talk to all their fans while they try and think of a new song. The bands mission is to leave the studio with a new original song able to be bought immediately. Fans are welcome to send in all their ideas and whatever photos they wish to the band while this is going on. Coke hopes to better connect with the teenage market. Event kicks off March 22nd
Article Link
"Coke Cranks up the Tunes to Find Global Teen Market." Marketing Magazine. Web. 04 Mar. 2011. http://www.marketingmag.ca/news/marketer-news/coke-cranks-up-the-tunes-to-find-global-teen-market-23729.
Thursday, March 3, 2011
“Lucozade targets social media users via Spotify”
Article Summary:
By Allison Schiller
This article featured the current news about how Lucozade Energy Drinks (a European soft drink company) made the decision to partner with the music-streaming service, Spotify, for an on-pack promotion targeting young users of social networks.
Due to Lucozade’s low popularity and sales, they made the decision to rebrand themselves as makers of ‘energy flow’. They also decided to capitalize on the ‘social capabilities of Spotify, a website which allows users to create playlists and send private messages to one another about their musical interests and social media. The new promotion brings the Lucozade users to the Spotify web page (lucozade.com/spotify) where they can create their own Spotify account. This new promotion will finish its testing in May.
This new promotion targets 16 to 24 year olds to use both the energy drink and make an account on the Spotify website. I personally believe that Spotify gets the most promotion out of this deal because they are receiving many more users for their website, and listening to the music that they feature. Both companies are promoted by the fact that Spotify is giving users the chance to win Lucoszade-branded merchandise and gig tickets when they vote for their favorite track featured on the Spotify website.
Other promotional items that Lucozade has had this past year is a digital campaign called “Lucozade fans fives”, which highlight its sponsorship of football’s Premier League. The energy drink is also releasing three new flavors (Lucozade Energy Blackcurrant, Lucozade Sport Lite Orange, and Lucozade Sport Cherry) this month.
Through all of the new promotional tools and ideas in the last decade, it is no wonder that the value of energy and sport drinks grew17.7% from last year and the growth in value of the Cola sector was 3.7%!
Article Link:
Work Cited:
Eleftheriou-Smith, Loulla-Mae. "Lucozade targets social media users via Spotify." Marketing Magazine 2 March 2011: n. pag. Web. 3 Mar 2011. <http://www.marketingmagazine.co.uk/sectors/mediaentertainment/article/1057526/Lucozade-targets-social-media-users-via-Spotify/>.
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