Dawanna Davis
Giles
18 February 2011
Strategic Marketing – 04
Current Events
Current Event
Recently in class we have discussed how businesses conduct their sales based upon how they market their products. There are different segmentations that they must follow to persuade their target market to buy their products and receive the proper advertisements to get the attention of the buyer. Today I will be sharing with you how Smucker’s target their prices.
Smucker’s just recently has been increasing their prices for their coffee stick. Demographically the gender is neutral for coffee drinkers. Their occupation could be high school and of university graduation. The nationality would be for black and whites. Age would be men or women in the ages of 25 – 60.
Psychographic segmentation would be targeting their boost of energy. Their lifestyle is probably calm but preppy. Upbeat, because they value the energy they need to get through their day they have to have the caffeinated drink. Behavioral and usage is frequently, most coffee drinkers have a cup of coffee every morning.
Smucker’s prices have recently increased on their coffee. As a business they are looking for volatile ingredients and their customers are looking for good or fair prices and value in the product. They have lowered the prices on Crisco Oils and peanut butter. In order to gain the loyalty of their customers the product has increased in value and they have lowered the prices of other purchases.
9 comments:
Really interesting current event! The marketing stratigies around the coffee users is pretty neat! I hope that Smuckers can find a good price point for their coffee that will make both the company and customers happy!
first comment! intersting smuckkers presentation. I did not know that smuckers made coffee or owned Crisco for that matter. Thank you for sharing the demographics
I wonder how well their sales will do when they lower peanut butter prices but increase coffee prices.
I think this article was very interesting and i liked the way you gave demographics! good job!
I liked this presentation, but i was surprised because I didn't know that smuckers made coffee.
Wow, I find this topic very interesting. I had no idea that smuckers had owned Crisco and made coffee! They have expanded their products to satisfy more customers which is smart marketing!
Ahhh verrry interesting smuckers owns crisco now that is some new information for me. I honestly have been living under a rock since now. I plan on supporting Smuckers a lot more now.
By the way sebas you didnt get first comment!! just a little fyi!
i think smuckers is creating a good brand identity.
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