By: Zachary Horowitz
Have you ever wanted the feeling that you were wearing materials that you sit on when you are driving an automobile? If your answer is yes, check this out. Adidas has teamed up with Porsche the German made car and designed clothes and equipment from materials they use in their car. Items include leather tennis shoes, rubber soles with tire treads, clothes with water repellent, wind proof, and stretch materials that you would normally find on the seats you sit on when you are driving.
Interestingly enough, you wouldn’t expect Adidas (sport equipment store) to design shoes that are made for driving an automobile. These new shoes are made with soles that grip on to the pedals, flexible materials, and materials that are breathable when you are sitting in your Porsche on a summer day and your car is hot, your feet has a place to breathe and cool without sweating. Another interesting fact is these shoes are to be made to reduce leg cramps when driving for long hours.
Another product that Adidas created is their multi-task water bottle that you can take on the road as coffee or water. If you fill it up with water, the water inside stays ice cold forever. If you fill it up with coffee, the coffee inside it will always be hot. Adidas has designed the bottle so that when you grip your hands will never slip due to condensation. If you drop it will never break due to the bottle being made with rubber material.
I chose this Adidas product creation for my current event because it relates to product differentiation. Adidas created the Porsche Design Line for many reasons to distinguish themselves from Nike, Puma, Under Armour, and Lacoste. They created this product line to create products with materials that we use as our transportation. I believe that Adidas will experience high profit if they target this line right and to the right people.
"Adidas: Porsche Design Sport ." Adidas: A Unique Sports Store . Adidas , Web. 22 Feb. 2011.
9 comments:
First Posts hahahah this is a very good idea because porsche has an already good brand and name so building that brand image with addias is a great idea
First comment! Uh i thought this article was really cool because I would never think that clothes would be made out of car parts. The water bottle was interesting to me too. You can use it for multiple purposes.
Hello!!!! =D I think your current event was interesting! I loooove the Adidas water bottle idea. It is amazing, I want one now!
I think the new adidas brand sounds really cool and the article is very intersting! The water bottle sounds like a great idea!
Really neat current event. The water bottle idea is pretty smart and I like that the two popular brands have come together to create one great product!
Allison
great idea by Porsche combining with Adidas. Porsche is obviously high class and it will completely set them apart.
hahaha anonymous dudeee
This is a good current event it informed me of something that i didn't know before.
Wow, this is a great example of product differenation. I am very surprised how Adidas has found a way to compete with Nike, and this marketing approach works for me because I am a car enthusiast!
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