In order to better reach customers and more specifically teenagers, coke is going through the ears. They are using music as to better reach customers in the teen age group as they say this market is where the future is. Teens make up such a large and powerful trend setting group that all marketers want to grab a piece in whatever way they can
Coke is sponsoring a 24 hour event in which they will take the band Maroon 5 and hole them up in a London studio. The band will be connected to the world via web chat and will be able to talk to all their fans while they try and think of a new song. The bands mission is to leave the studio with a new original song able to be bought immediately. Fans are welcome to send in all their ideas and whatever photos they wish to the band while this is going on. Coke hopes to better connect with the teenage market. Event kicks off March 22nd
Coke is sponsoring a 24 hour event in which they will take the band Maroon 5 and hole them up in a London studio. The band will be connected to the world via web chat and will be able to talk to all their fans while they try and think of a new song. The bands mission is to leave the studio with a new original song able to be bought immediately. Fans are welcome to send in all their ideas and whatever photos they wish to the band while this is going on. Coke hopes to better connect with the teenage market. Event kicks off March 22nd
Article Link
"Coke Cranks up the Tunes to Find Global Teen Market." Marketing Magazine. Web. 04 Mar. 2011. http://www.marketingmag.ca/news/marketer-news/coke-cranks-up-the-tunes-to-find-global-teen-market-23729.
15 comments:
I thought this was a very interesting article and you did a good job!
I like how you emphasized the points.
theres no picture.
This is a cool idea! I love Maroon 5! ♥
very good job Cbas. touched alot of points that made sense.
you have a sexy voice.
you didnt do a lot of research this looks pretty bad and irrelavent to what we are learning. Also its short and confusing to understand. FYI no one likes maroon 5 so who cares about this article. Coke needs some new ideas because they are running out of creative ideas.
OMG Maroon 5 is soooooo amazing!! And I loovvee drinking Coke! What a neat partnership! And what a nicely written article!!!!!!!
sebastien is very small
I am interested to hear Maroon 5's new song. This is a good idea just like allison and Tim going to prom.
Wow this is cool, new innovation of technology being used!
agreed
Tim dont forget to tell your imaginary girlfriend about you and allison
thanks ;)
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